Tag Archives | women entrepreneur
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Should Your Content Aim for Traffic or Conversion?

By on October 23, 2010 in Just in case

Which articles attract reader attention, bringing you more traffic, more tweets and Stumbles, more eyeballs on the page? Which articles convert, bringing you more subscribers and sales? And how do you roll out a strategy that maximizes the twin impact of attraction and conversion? Head to your local newsstand. The best attraction and conversion techniques [...]

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Introducing GuestBlogging.com (Check out the Free Videos)

By on July 30, 2010 in Just in case

So, you’ve heard my take on why guest blogging is important. Over the years, you’ve probably seen other popular bloggers talking about it too. But maybe you can’t help thinking … how does it help you build a popular blog of your own? If you’ve been wondering, head over to GuestBlogging.com, because over the next [...]

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It Is What It Is And It Does What It Does

By on July 7, 2010 in Just in case, Social media

Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don’t really wrap their heads around. If you love the TV show Mad Men (and who, in their [...]

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