Here is an excerpt from a blog post from HubSpot regarding Google’s new Knowledge Graph… Today, Google announced the rollout of its Knowledge Graph, which will cause a big change to how results are delivered in the SERPs. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human [...]

11 Ways to Use Content to Build Online Authority
When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that [...]
Improve your Google Rankings
Blogging is a good start, but if you want to really rank high, you have to go to the next level… Getting on the first page of Google is a daunting challenge for bloggers and webmasters. Google is a search engine behemoth that controls nearly 70 percent of all internet searches and ranking on its [...]

5 Tips on Building a Successful Blog with No Experience
My stage design blog gets about 8,000 page views every day; but it didn’t start out that way! I began less than two years ago with no blogging experience and very little stage design knowledge. Imagine that! And yet since launching the blog it’s grown into an incredible fun (and profitable) space on the web. I’ve learned [...]

Increasing Your Chance of Getting Sitelinks in Google Search
You’ve probably seen these little links below search results linking to certain pages and blog posts of interest, typically ranked based on traffic and engagement. I often get questions about how one goes about adding these to search results and the answer is quite simple: I didn’t, Google did…! There’s no way to add these [...]
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