When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that [...]

Personal Branding: Managing Your Online Equity with Excellence
I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal! But, I do [...]

8 Ways to Use Autoresponders to Drive Traffic and Increase Your Blogging Income
Yesterday I wrote a post titled Introduction to Autoresponders. It recommended them as a tool that bloggers should consider as a means of driving traffic, deepening reader engagement, and increasing profits. I also showed how to set up an autoresponder sequence of emails in just a few easy steps using Aweber’s service. Today I want [...]
Boost Your Blog #2: Start an Email Newsletter
Continuing our discussion of things you could be doing right now to boost your blog, today’s tip is: 2. Start an email newsletter This is another tactic that I know many bloggers are convinced of. But for one reason or another it’s seen as something they’ll do “one day”—maybe when they have more traffic, maybe [...]

What Are You Putting Off Doing Today that Could Significantly Improve Your Blog Tomorrow (And Beyond)?
Do you put off doing things on your blog that you know you really should invest time into? I do. Yesterday I was out walking and found myself thinking about my “I’ll do it one day” list. It struck me that there were a lot of things on that list, and that while some of [...]
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