Tag Archives | Marketing and Advertising
Branding irons

Personal Branding: Managing Your Online Equity with Excellence

By on November 30, 2011 in Internet Marketing

I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal! But, I do [...]

Read full story • Comments { 0 }
Branding irons from the 1910s.

An Introduction to Branding and Personal Branding Online

By on November 30, 2011 in Internet Marketing

Personal branding isn’t very different than your typical fare of company branding and branding you see for products and services. What is “branding” you say? Well glad you asked! The AMA (American Marketing Association) defines a brand as a “name, term, sign, symbol or combination of them intended to identify the goods and services of [...]

Read full story • Comments { 0 }
Disco Bokeh

Chasing the Next ‘Shiny’ Thing…

By on October 17, 2011 in Internet Marketing

…can you relate? If you, like me, have been chasing ‘shiny things’ around the internet to find the best and brightest tools, training, products, affiliations, etc. this will be of value to you.  My blog is devoted to providing the best and the brightest, but it took awhile to arrive at that point. If you [...]

Read full story • Comments { 0 }
QR Code

4 Mistakes Marketers Make With QR Codes

By on September 28, 2011 in Internet Marketing

Question: How do we become cool and trendy inbound marketers? Answer: Try QR codes. Response: Hooray! We’ll put a QR code on our website today. (Weeks later…) Question: What were your results? Answer: Uh…? There are a few problems with this interaction, and many modern marketers are facing them today. QR codes are quickly integrating [...]

Read full story • Comments { 2 }
Email Marketing Brand Value Matrix

Email Marketing Essentials: The Keys to Email Marketing that Works

By on June 24, 2011 in Internet Marketing

Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media. [...]

Read full story • Comments { 1 }