Content marketing and social media are a match made in heaven. Theirs is a symbiotic relationship – while each one is strong individually, they can create a powerhouse together. Toby Murdock summarizes the two individual marketing styles nicely in a piece written for the Content Marketing Institute. In it, he notes that social media marketing [...]

58 Ways to Create Persuasive Content Your Audience Will Love
Would you like to become a better writer? Would you like to create content that people will remember, tweet, and plus? How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right? It may sound difficult, but it really isn’t. You’re about to become a writer that’s incredibly persuasive [...]

5 Harsh Realities of Problogging
I ’ve learned a thing or two over the past decade of blogging and the reality of being a professional blogger is not all that it sounds like or looks like. It’s tough climb to the top and it takes a lot of time, a lot of detours, a lot of surprise challenges, and tons [...]

8 More Habits of Highly Effective Bloggers
Do you ever feel as if your blog has plateaued? Like you’ve hit some kind of blogging hump you just can’t get over? About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger. I practice those habits and continue to see huge improvements in my writing — but some [...]

What to Do When You Absolutely, Positively Must Know if Your Content Will Rock
Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I’ll answer both of [...]
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