…did you know? I stumbled on this information yesterday while reading, of all things, Ladies Home Journal. (Not exactly where one would expect to find such valuable consumer and technology purchase information!) Linda Sherry’s article in the magazine’s money section answers the question, ‘should I buy an extended warranty?’ Until reading this article and continuing my [...]

11 Ways to Use Content to Build Online Authority
When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that [...]

Personal Branding: Managing Your Online Equity with Excellence
I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal! But, I do [...]
An Introduction to Branding and Personal Branding Online
Personal branding isn’t very different than your typical fare of company branding and branding you see for products and services. What is “branding” you say? Well glad you asked! The AMA (American Marketing Association) defines a brand as a “name, term, sign, symbol or combination of them intended to identify the goods and services of [...]

Creating Online Courses 101
Blog monetization is a tough challenge for a lot of people. In this post I’ll help you overcome it. The best way to make money with your blog (even when your traffic is low) is by selling your own digital products—especially online courses that teach people to do or achieve something. Content marketing (blogging, social [...]
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