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Secret

The Simple Secret to Increasing Your Social Media Following

By on August 18, 2011 in Social media

In social media marketing, generating a large following can be extremely helpful for businesses. While follower count isn’t a metric businesses should obsess over, increasing followers can help you extend your online reach. And the larger the reach, the more visitors you can drive to your website and the more leads you can generate for [...]

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Sleeping with Bo

Social Media Fatigue

By on August 16, 2011 in Social media

One of the biggest pushbacks I hear from people when I talk about how wonderful I think Google+ will be for business professionals is that they’re tired. They’re tired of joining a new social network. They’re tired of going through the dance of re-adding their friends and connections on yet another platform. They’re tired of [...]

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Laugh

5 Tips for Using Humor in Your Social Media Activities

By on August 6, 2011 in Social media

Can you remember something funny? Humor can go a long way with social media. Are you considering using humor with your social media activities? If so, this article reveals some tips to get you on the right track. Why humor? It’s no surprise that using humor in advertising is an effective way to connect with [...]

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Apollonian circles

It’s Not Who You Circle; It’s Who Circles You

By on August 1, 2011 in Social media

In Google+, one of the main activities we perform is finding people of interest to follow. In this graphic to the left, I started following journalists and news professionals based on a great list that I found at Muck Rack (hat tip +Steve Garfield). This will prove to be great, because I’ll get to learn [...]

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sharing via google

How Google+ Makes Social Email Marketing Even More Important

By on July 18, 2011 in Social media

As Google+ tops 10 million users and we hold our breath until it opens up to businesses, let’s look at the new social network’s other implications for existing internet marketing. For the purposes of this article, we’ll focus on its impact on email marketing, which is one such dimension that has become increasingly more important [...]

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