Content marketing and social media are a match made in heaven. Theirs is a symbiotic relationship – while each one is strong individually, they can create a powerhouse together. Toby Murdock summarizes the two individual marketing styles nicely in a piece written for the Content Marketing Institute. In it, he notes that social media marketing [...]

58 Ways to Create Persuasive Content Your Audience Will Love
Would you like to become a better writer? Would you like to create content that people will remember, tweet, and plus? How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right? It may sound difficult, but it really isn’t. You’re about to become a writer that’s incredibly persuasive [...]

11 Ways to Use Content to Build Online Authority
When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you’re not only a thought leader on a specific topic, but that you’ve also taken the time to translate that [...]

What’s On Your Personal Roadmap for 2012?
What are some of the things on your personal roadmap for 2012 (as far as you can tell)? What have you got planned? What are some of the crazy-awesome projects that you’re planning on starting, building, and launching? What are some of the new businesses that you’re going to begin? What things will you stop doing [...]

Personal Branding: Managing Your Online Equity with Excellence
I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal! But, I do [...]
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