Content marketing and social media are a match made in heaven. Theirs is a symbiotic relationship – while each one is strong individually, they can create a powerhouse together.
Toby Murdock summarizes the two individual marketing styles nicely in a piece written for the Content Marketing Institute. In it, he notes that social media marketing deals with brand awareness and engagement, and allows brands to get on level with their target audiences. Social has been around for a bit now, and businesses are finally starting to grasp how to use it to engage with customers – current and potential – and build their brands.
Content marketing, on the other hand, creates the resources and materials that ideally pull business in. It’s also instrumental in nurturing leads and moving them through the sales funnel. Brands have been creating content for customer consumption and marketing it for years – they just never gave it a name. Content marketing as a term, however, is relatively new.
As Joe Pulizzi, founder of the Content Marketing Institute says, content marketing gets businesses thinking like publishers. This means creating valuable and high-quality website content that will attract potential customers and clients.
While social media is important, it’s a much weaker link without content marketing. Social is the way you disseminate the information you have and the content you create. It’s the way you enter into a dialogue with current and potential customers and care for your community.
- Marketing Beyond the Chit Chat in Social Media (marketinginteractions.typepad.com)
- Blogging and content marketing for 4/16/2012 (e1evation.com)
- Managing Content Marketing: Expert Interview with Joe Pulizzi (reachlocal.com)
- Is selling products central to online marketing? (marketing.yell.com)