Image via Wikipedia
You might have already bought it.
Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it.
What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit.
But this post is not about that book. Sorry, Guy.
Instead, this is a post about the myriad triggers that lead readers to pick up a copy of Enchantment … and about the strategies Guy Kawasaki has used to make himself one of the most likable authorities around.
This is a post about how you can make a little bit of that Kawasaki magic work for you … and it all starts with creating a stamp of approval.
via copyblogger.com
Bring on the magic!
Related articles
- Video Interview: Guy Kawasaki on the Art of Enchantment (freelanceswitch.com)
- How to deliver a killer presentation: tips from Guy Kawasaki (fletcher-prince.com)
- Guy Kawasaki shares 10 ways to enchant the world (greatfinds.icrossing.com)
- Secrets to My success: Guy Kawasaki’s Social Media and Business Tips (with info on current deal!) (techmamas.com)
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