Guy Kawasaki’s 5-Step Guide to Becoming an Enchanting Authority

Guy Kawasaki, American venture capitalist and ...

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You might have already bought it.

Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it.

What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit.

But this post is not about that book. Sorry, Guy.

Instead, this is a post about the myriad triggers that lead readers to pick up a copy of Enchantment … and about the strategies Guy Kawasaki has used to make himself one of the most likable authorities around.

This is a post about how you can make a little bit of that Kawasaki magic work for you … and it all starts with creating a stamp of approval.

Bring on the magic!

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