You might have already bought it.
Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it.
What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions. It’s Guy Kawasaki’s most recent book, and it was a smash hit.
But this post is not about that book. Sorry, Guy.
Instead, this is a post about the myriad triggers that lead readers to pick up a copy of Enchantment … and about the strategies Guy Kawasaki has used to make himself one of the most likable authorities around.
This is a post about how you can make a little bit of that Kawasaki magic work for you … and it all starts with creating a stamp of approval.
Bring on the magic!
- Video Interview: Guy Kawasaki on the Art of Enchantment (freelanceswitch.com)
- How to deliver a killer presentation: tips from Guy Kawasaki (fletcher-prince.com)
- Guy Kawasaki shares 10 ways to enchant the world (greatfinds.icrossing.com)
- Secrets to My success: Guy Kawasaki’s Social Media and Business Tips (with info on current deal!) (techmamas.com)