The day of the founder doing everything is dead. No one is really a salesperson, marketer, graphic designer, developer and customer service rep. As an entrepreneur you may do all these things, but that doesn’t mean that’s the smartest way to run your business.
Years ago Michael Gerber coined the the term E-Myth, referring to the entrepreneurial myth of people going into business to do what they love, only to realize that 80% of the business has nothing to do with their passion–but instead with building and running a company.
This often results in one of two outcomes: The founder hates his job or the business fails–usually the former follows the latter quite closely.
It shouldn’t be this way and it doesn’t have to be.
I’ve started two businesses in the past two years. Outsourcing made this possible. Without it I’d be nowhere. With it, I have two profitable ventures and the time to think and work on the projects that make the biggest difference in each of them.
Outsourcing has become a must. As a founder and entrepreneur, you can’t afford not to. Here’s why.
Have any of you, as startups, encountered the burnout he talks about? Click on ‘via’ link to read the rest if you are interested.
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