More than 90% of the U.S. population are mobile subscribers, and with more than 285 million U.S. mobile users, the mobile industry has reached a critical tipping point, and is poised to become an even more powerful entity. The mobile industry is now a fertile ground for brand engagement, and mobile is quickly becoming a key component of the digital marketing landscape.
One area brands should be looking at in the near term is mobile search. As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. According to the Kelsey Group’s Mobile Market View Report, consumers are increasingly using their mobile devices for search-related activities (searches for local products and activities on mobile devices saw a 15% jump from 2008 to 2009). This makes search one of the best ways to reach consumers in mobile, and a great entry point for marketers just getting started with mobile campaigns.
Before tackling a mobile search plan, it’s necessary to understand how mobile paid search differs from its traditional web-based counterpart:
Yet another tool in your business building arsenal!
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