Should you Tweet? -Maybe

With Twitter’s meteoric rise to popularity and its proven success as a marketing channel, many businesses are rushing towards it with arms open, hoping to embrace (and convert) the 105,779,710 existing users and the more than 300,000 active users per day.

But, though the service is evolving, we have to remember that human dynamics (largely) has not. Twitter is a real time conversation mechanism. The same

principles that apply to actual, verbal conversation – the perceptions of trust, values, integrity, insight, responsiveness, which fuel our engagement – absolutely apply to this service.

So now, with tightening budgets and unprecedented buzz, a cash-strapped marketer might be inclined to adopt Twitter as a viable marketing channel.

But, if you weren’t an early adopter, maybe it’s time to pause before leaning into the social media giant as new, reliable marketing stream. There are already blog posts explaining “How to use twitter to grow your business” so I’ll leave the “HOW” to them. However, before you “join the conversation.”, pause to consider the WHY.

The WHY is an important part of your business strategy…don’t you think?

Follow ‘via’ link above to read the rest…