In addition to writing for their human readers, web writers and bloggers have to consider the digital web crawlers employed by search engines like Google (
). Your business can’t skip the task.
Since most would-be readers use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you’re writing.
You could spend thousands of dollars to have a search marketing firm optimize your business’s blog for search engines, but chances are that you can learn a lot of the fundamentals yourself, saving yourself a lot of money as long as you have the interest and the time. Here’s a basic primer on Search Engine Optimization (SEO) for your company’s blog.
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